The Wire

Chel Loyd: No Crap, No Poison

Meet the registered dietitian and co-founder who designed Dope Coffee's whole product world — non-dairy on purpose, functional by design, and made of real things.

Chel Loyd, co-founder of Dope Coffee
Chel Loyd, co-founder and Chief Product Officer.

Everybody knows Creative Mike. Fewer people know the reason your Dope Coffee is non-dairy — the reason it carries turmeric and marshmallow root instead of syrup and filler, the reason there’s a coffee scrub for your skin at all. Her name is Chel Loyd: Mike’s co-founder, his wife, and the product conscience of the whole company. A registered dietitian.

Out of Necessity

Chel and Mike met at Wake Forest. He went to the Marines; she became a dietitian. Dope didn’t start as a brand play. “We started the company out of necessity,” she says. “There was no great coffee in our town.” That was Cafe Solar, 2015, near Camp Lejeune. By 2019 it was Dope Coffee — and the bet wasn’t small.

We emptied our bank account, sold our home, and relocated our family.

— Chel Loyd

We Don’t Push Crap and Poison

Here’s where the dietitian shows up. Every Dope drink is non-dairy by default — not as a trend but as a clinical choice, for digestion and for allergens. The lattes carry turmeric, marshmallow root, collagen: functions, not just flavors. Designing a coffee menu for a culture meant unlearning the rules. “I had to break down every stereotype I had about coffee — how to make it, how it’s supposed to taste — and take it back to cooking knowledge and my own palate.” The recipes on this blog — the pour-over, the cold brew, the build method — are hers.

We don’t push crap and poison in our community.

— Chel Loyd, RD

Skin and Soul

She didn’t stop at the cup. As Chief Product Officer she built the Skin & Body line in house — the coffee scrub and the soaps. The “Original Man” bar she traces to 10,000 BC, “how the original man cleaned himself,” formulated for melanated skin and keratosis pilaris. Underneath the whole line is one instruction.

Be kind to yourself.

— Chel Loyd

An Antidepressant

Ask her what the company has been and she doesn’t reach for a number. “Dope Coffee has been therapeutic — an antidepressant. A platform for our creativity, a place to feel comfortable in our own skin.” She’s honest about the cost: “Being a successful entrepreneur means having to deal with all of your insecurities. It unveils all your weaknesses.” And the reason, plainly: “I want Dope Coffee to be a voice and platform for Black culture and a catalyst for change.”

Chel and Mike Loyd with Dope Coffee products
Chel and Mike Loyd — the formula and the voice.

Mike is the voice. Chel is the formula. Every cup that’s easy on your stomach, every bar of soap, every recipe that does something for your body instead of to it — that’s her hand. No crap. No poison. Made of real things, on purpose.

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